Pick up the phone.
We'll build the rest.

Call small businesses that need a better website, using leads we research and a coach that tells you what to say. Book the meeting, Logan builds the site, and you're paid when they pay. Work from Ruston or anywhere in the US.

Apply in 2 minutes15-minute call with Logan or Caden
LumaCore dashboard · OutreachExample

On call · 01:42 · Call coach

Say: “I pulled up your site on my phone and the menu cuts off. Is that something you've noticed?”

If they say “we're fine”: ask what most customers do before they visit.

Next step: book 15 minutes with Logan.

The job

You start the conversation. We build the website.

Most small businesses know their website could be better. Your job is to find them, call or walk in, and book a meeting. Logan takes it from there.

  1. 01

    Find

    Pick up researched leads in your dashboard. Each business has been checked and scored, so you know why you are calling.

  2. 02

    Talk

    Call from the built-in dialer, or walk in if you’re in Ruston. The call coach shows what to say next.

  3. 03

    Hand off

    Book the meeting. Logan designs and builds the site by hand, and you’re paid when the client pays.

What you sell

Custom websites, online stores and social media management for small businesses. No Wix, no templates.

Website

A custom website for your business.

Monthly
$170/mo
Yearly
$1,700/yr
Own it
$3,500+ $25/mo hosting

Online store

A custom-built store, powered by Shopify.

Monthly
$250/mo
Yearly
$2,500/yr
Own it
$4,500+ $50/mo hosting

Social media

Posts made and published for the business every month.

Starting at

$200/mo

Prices are for your reference. Until Level 3, you bring the business in and we handle pricing.

Meet the team

Two people you'll actually talk to.

LumaCore Design is a small studio in Ruston, Louisiana. Logan founded it in August 2025, and every website is designed and coded by hand. You'll work with the two people who run it, not a call center.

Logan Popwell, Founder & Lead Developer at LumaCore Design

Logan Popwell

Founder & Lead Developer

Logan started LumaCore and designs and builds every LumaCore website himself. He started coding young and fell in love with it.

What he does for you

  • Builds every website you sell, by hand
  • Takes the meetings you book and turns them into real projects
  • Scores your real call for Level 2 and certifies your Academy levels
  • One of the two people you might meet on your 15-minute call
Caden French, Head of Marketing & Sales Manager at LumaCore Design

Caden French

Head of Marketing & Sales Manager

Caden runs LumaCore’s marketing and the sales team. His background is social media, with Down the Hill DIY, Louisiana Tech dining and SolutionWorks in Dallas.

What he does for you

  • Onboards you and coaches you as you start
  • Runs the sales team day to day
  • Provides the office in Ruston for in-person reps
  • In-person roleplays and ride-alongs in Ruston

Talk to Logan or Caden directly. Your 15-minute call is with one of them.

Apply and book a call

How it works

Apply today. Start dialing when you sign.

No waiting weeks to hear back. Here's every step, and what you do at each one.

  1. 1

    Apply

    2 minutes

    A few questions about you and your hours, plus an optional 30-second pitch you can record right on this page. The pitch is the best way to stand out.

  2. 2

    Book your 15-minute call

    Right away

    Pick a time on the confirmation screen. We email you the link too. It’s a real conversation with Logan or Caden: who you are, your hours, Ruston or remote, and your questions.

  3. 3

    Sign on your phone

    Same day

    If it’s a fit, you’re offered a spot on the call. Your independent contractor agreement and W-9 arrive for e-signing by email and text. You never pay anything.

  4. 4

    Day one

    As soon as you sign

    Here’s what your first day looks like:

    • Your dashboard login arrives by email
    • Join the team Discord and run /link
    • Watch the Level 1 Academy videos
    • Make your first dials with the call coach open (or your first walk-ins in Ruston)
  5. 5

    Level up

    At your pace

    Certify through Sales Academy to move from 15% to 20%, then 25%.

Your tools

Everything you need is in your dashboard.

Leads, a dialer and a coach in one place, so you spend your time talking to owners, not hunting for numbers.

An example of the LumaCore dashboard during a call, with a sample business: the opportunity score and the call coach.
On callExample Roofing Co.02:14Example

Opportunity score

84

Site isn't mobile friendly. Strong reviews.

Need
90
Capacity
74
Reach
81

Attempt 2 of 7

Call coach · Say next

“When someone finds you on their phone, how do they usually reach you? I tried your site and couldn't find a tap-to-call button.”

They said

Try: “Glad to hear it. Where do most of your new customers find you right now?”

  • Leads, already researched

    Businesses found on Google Maps, with their website checked and scored. Claim 10 at a time, by time zone.

  • A built-in dialer

    Call straight from your dashboard on weekdays, 8 AM to 8 PM their time.

  • A live call coach

    Shows what to say next and the answers to common objections while you’re on the call.

  • An opportunity score

    Every lead is scored on need, capacity and reach, so you know who to call first.

  • A follow-up plan

    Up to 7 attempts over 14 business days for each lead, so no one slips through.

Sales Academy

Learn it in short videos. Earn more as you level up.

Animated lessons of about 2 to 3 minutes each, with a cast of characters who make the tough calls easier to picture. Watch on your phone, then try it for real.

The Sales Academy cast: Dale, Craw, Rocco, Gary, Possum and Gator
A frame from the Finding businesses worth calling lesson
Finding businesses worth calling
A frame from the Making the call lesson
Making the call
A frame from the Handling objections lesson
Handling objections

Lessons include

  • What we sell2–3 min
  • How you get paid2–3 min
  • Finding businesses worth calling2–3 min
  • Making the call2–3 min
  • Handling objections2–3 min

Three levels, three rates

  1. Level 115%Where everyone starts. Watch the Level 1 videos and start calling.Book meetings and bring businesses in
  2. Level 220%Requires a real call with a business that Logan has scored.A bigger share of every sale
  3. Level 325%Certify through the Academy for the top rate.Quote prices and offer up to 10% off

Logan certifies every level. Your new rate applies to every sale after you certify.

The community

You won't be selling alone.

The team runs on a private, staff-only Discord. Clients never join it. It's where you practice, ask for help mid-call, and see every win as it happens.

An example of the LumaCore team Discord with sample names: the wins feed and the leaderboard.
LumaCore teamExample

#wins

  • LumaCoreAPPToday at 2:41 PM

    Sample Rep A booked a meeting with Example Bakery

  • LumaCoreAPPToday at 11:08 AM

    Sample Rep C closed a deal with Sample Lawn Care

Leaderboard

Updates every 5 minutes

  1. 1Sample Rep A186pts
  2. 2Sample Rep B142pts
  3. 3Sample Rep C97pts
  4. 4Sample Rep D61pts

How the leaderboard scores

  • 1Dial
  • 5Conversation
  • 25Meeting booked
  • 100Deal won
  • #leaderboard

    Live standings for today, this week and this month, updated every 5 minutes.

  • #wins

    Every meeting booked and deal closed is posted for the whole team to see.

  • Recaps

    A team recap at 6 PM every weekday, and a weekly recap on Mondays.

  • Huddle

    A voice channel for roleplays and practice before the real thing.

  • /help-call

    Stuck on a tough call? It pings a manager to jump in.

  • Your 8 AM queue

    A DM every weekday morning with your calls for the day.

  • #academy

    Ask about modules and celebrate level-ups.

  • #sales

    Talk through tough calls and objections with the team.

In Ruston, there's more

In-person reps can work from the office, practice with in-person roleplays and go on ride-alongs with Logan or Caden.

One house rule: pay is never discussed in Discord.

How you get paid

A percentage of every sale. Paid when the client pays.

Your rate follows your Sales Academy level: 15%, 20% or 25%. Here is what a few common sales pay.

  • Website, monthly plan

    Client pays $170/mo

    $170

    paid to you up front

    $306–$510 in year one, depending on your level, then 5% renewals through year 3.

  • Website they own

    Client pays $3,500

    $525–$875

    for one sale

    Level 1 to Level 3. Paid when the client’s payment clears.

  • Online store they own

    Client pays $4,500

    $675–$1,125

    for one sale

    Level 1 to Level 3. Paid when the client’s payment clears.

See every plan and levelWebsites and online stores, monthly, yearly and own it, at 15%, 20% and 25%

Website, monthly

$170 up front, then the rest of year one

Level 1
$306
Level 2
$408
Level 3
$510

Year-one total

Website, yearly

Level 1
$255
Level 2
$340
Level 3
$425

Website, own it

Level 1
$525
Level 2
$700
Level 3
$875

Online store, monthly

$250 up front, then the rest of year one

Level 1
$450
Level 2
$600
Level 3
$750

Year-one total

Online store, yearly

Level 1
$375
Level 2
$500
Level 3
$625

Online store, own it

Level 1
$675
Level 2
$900
Level 3
$1,125
  • When payment clears

    Commission is paid when each client payment clears, on the final price after discounts.

  • First month up front

    On monthly plans, the client’s full first month is paid to you up front as an advance on your year-one commission.

  • Renewals

    5% of every renewal through year 3, at every level.

Commission is paid on the final price after discounts. Taxes, refunds and platform fees are excluded, and payouts may be slightly lower after processing fees.

These are amounts per sale, not a promise of income. What you earn depends on what you sell.

Pick your role

Two ways to work. Same team.

Louisiana Tech, Grambling and local

Ruston in-person

Walk into businesses around Ruston, meet owners face to face, and follow up by phone. Work from the office when you want company.

  • Use the office in Ruston
  • In-person roleplays and ride-alongs with Logan or Caden
  • Calls from your dashboard between visits
  • Hours that fit around class
Anywhere in the US

Remote

Call businesses from the dialer in your LumaCore dashboard, with the call coach open beside you. All you need is a phone and a laptop.

  • 18 or older, living in the US
  • A laptop and a phone
  • Leads in your time zone
  • Roleplays and help-calls over Discord

What we expect

The honest version, before you apply.

If these work for you, you'll fit in well.

  • 01

    Commission only.There is no hourly pay or salary. You earn when your clients pay.

  • 02

    1099 independent contractor.You are not an employee, and you handle your own taxes.

  • 03

    About 10 or more hours a week.You pick when, within the weekday calling window.

  • 04

    Active in Discord.It is where the team trains, shares updates and answers questions.

  • 05

    No quoting prices until Level 3.Until then, you bring the business in and we handle pricing.

  • 06

    You never pay anything.No fees, no kits, no buying in. Ever.

FAQ

Questions people ask.

No. Sales Academy teaches you what to say in short videos, and the live call coach helps you on real calls. If you are comfortable talking to people, you can learn the rest.

Your 15-minute call is with Logan or Caden. After you start, Caden runs the sales team and coaching, and Logan builds every website you sell and scores your call for Level 2.

Yes. Businesses are found on Google Maps and their websites are checked and scored before they reach you. You claim 10 at a time, by time zone, in your dashboard.

When the client’s payment clears. On monthly plans, the client’s full first month is paid to you up front as an advance on your year-one commission.

No. You never pay anything, there’s no buying in, and you’re paid only on sales to real businesses, never for recruiting.

Yes. You choose your hours. Plan on about 10 hours a week. Calls happen on weekdays between 8 AM and 8 PM, their time.

No. Remote reps work from anywhere in the US by phone. If you are in Ruston, you can also work from the office and do in-person roleplays and ride-alongs.

Yes. It’s where the team trains, shares wins and gets help on calls. It’s staff only, clients never join, and pay is never discussed there.

Apply

Apply in 2 minutes.

Then book your 15-minute call right away. Here's what happens after you hit send:

  1. 1Book a 15-minute call with Logan or Caden
  2. 2If it’s a fit, sign on your phone
  3. 3Get your login and make your first dials

Your 15-minute call is with Logan or Caden.

1. How do you want to work?

You can switch later.

2. About you
3. Your time and background
About 10+ works best
Optional
Optional
Optional
4. Show us how you talk

Your 30-second pitch

Strongly recommended

Introduce yourself the way you would to a business owner. Voice or video. It's the best way to stand out, and it doesn't need to be polished.

Audio or video, up to 25 MB. Recording stops at 30 seconds.

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